by Wendy Koch - 26 October 2010 12 H.
USA Today
More than 95% of consumer marketed as "green", including all interviewed toys, false or inaccurate statements says a report released today.
The number of products claiming to be green increased 73% for 2009, according to a survey conducted by TerraChoice, a firm based in Ottawa, appartenue marketing especially in Canada.the network UL Underwriters Laboratories is product independent testing and certification.
"The greatest sin is to claim without evidence," said Scot Case of UL environment, adding that companies want consumers "just trust them."The report concludes "vagueness" is the problem of the second tip (a shampoo stated that he was "The approved mother earth") in "greenwashing" - a term that refers to misleading green claims.
Report comes from the Federal Trade Commission the United States offers advertising rules strictes.Mise guides green, last updated revised in 1998, it prevents companies not to make requests for coverage as "ecological" or quote the unqualified certifications.
"Consumers should seek more specificity," said James kohm the FTC consumer protection Office.
For his report "Sins of Greenwashing" TerraChoice visited 34 stores the United States and Canada from March to may and interviewed 5,296 products applications environnementales.Les products included toys, care for babies, materials of construction items products home goods and electronic consumer health.
Numbers soaring products claim to be free of phthalates, chemicals used to make plastics and BPA or Bisphenol A, a chemical estrogenlike product.
The report also found:
? A small but growing products is that precise-4,5_% green claims this year, composed by 2 per cent in 2009 and 1 per cent in 2007, when the first survey was conducted.
? "Big box" retailers are more likely to sell specific products the boutique.Ils stores may have more influence on their suppliers, said the case.
? Products such as building materials that were in the list of misleading green market less than such as toys and baby products that are new to it.
"Those space environment for some time learn from their mistakes," said case.
The report shows progress, but light, are produce, said Thomas Lyons, Director of the Erb Institute for a sustainable global enterprise at the University of Michigan.Pourtant, he said, the Green growing market is sensitive to consumers. ""There's all these false labels," says Lyons. "Should always do your homework.?
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